The comic strip
The little guy vs. the machine.
You've laughed at this balloon a thousand times. You never knew the man who drew it — or what was taken from him. This is the part of the comic nobody drew. Until now.
Panel 1 · 2017
A kid from Laguna draws a balloon.
April 2017. No studio. No agency. No budget. Just Elmer Saflor — a young Filipino artist posting comics as Superelmer — drawing a hopeful little guy reaching for a yellow balloon labelled opportunities, while shyness holds him back.
The internet saw itself in that little guy. Over 158,000 shares from one post. Millions of reposts since. The Running Away Balloon became one of the most-used meme templates on Earth — his signature quietly fading off every copy.
The original. Signed Superelmer, 2017. Shared here with the artist's blessing.
Panel 2 · The grab
A corporation sells his balloon back to the world.
Fast-forward. An AI meme company takes the balloon Elmer drew for free for all of us — and puts it behind a paywall. His comic, offered as a paid commercial template in subscription plans running up to $199 a month, marketed to brands and agencies.
The artist who drew it? Not asked. Not paid. Not credited. Same story as always: the little guy makes the thing, the big guy makes the money. Except this little guy had done his homework — his copyright was registered.
Panel 3 · The fight
David filed. In federal court.
On 1 July 2026, Elmer sued. Saflor v. Memes Apps, LLC — US District Court, Central District of California. He's seeking an injunction, damages and the profits made off his back. A US federal lawsuit is a war of attrition designed to outspend little guys. So the internet that grew up on his balloon did something about it.
📄 Case 2:26-cv-07153 — read the public docket on Justia. Don't take our word for it. Take the court's.
Panel 4 · Now
The community grabbed the string.
$BALLOON launched on Solana and the community took it over — no insiders, no VC, no team allocation. Creator fees from every single trade flow to wallets controlled by Elmer himself: a running war chest for his lawsuit and a long-overdue payday for the man behind the meme.
Every meme ends with the balloon escaping. Not this one.